Digital marketing is a bigger concept and is not just limited to internet. Digital marketing aims at targeting audiences through the TV, radio, mobiles and the internet. It also includes mediums like web development and strategy, email marketing, SEM, mobile marketing, online advertising, analytics and social media. It also covers larger amount of people and hence helps at getting large number of customers.
There are two below methods of Digital marketing and have their own set of pros and cons.
1. Pull method - The pull method of digital marketing is entirely dependant on the customer and his needs as the customer goes to the internet to browse through different information of his choice. Checking out blogs, articles, ads hosted on various sites are all a part of this pull method. It can be basically understood as the advertisers pull the customer's attention to their ads online.
2. Push method - marketer pushes or imposes information on the customer through e-mails, SMS/MMS etc. it ensures better targeting and data along with faster and consistent delivery of messages. However this method targets small number of audiences and is costly as well.
There are two below methods of Digital marketing and have their own set of pros and cons.
1. Pull method - The pull method of digital marketing is entirely dependant on the customer and his needs as the customer goes to the internet to browse through different information of his choice. Checking out blogs, articles, ads hosted on various sites are all a part of this pull method. It can be basically understood as the advertisers pull the customer's attention to their ads online.
2. Push method - marketer pushes or imposes information on the customer through e-mails, SMS/MMS etc. it ensures better targeting and data along with faster and consistent delivery of messages. However this method targets small number of audiences and is costly as well.
0 comments:
Post a Comment